Finland’s embassy in Canberra closed for one day, and its president had to tell Albanese it was open again
An Instagram notice that Finland's embassy in Canberra would shut on Tuesday for a team planning day has become one of the internet's running jokes of the week, drawing millions of views and mock grief from around the world. On Thursday Finnish President Alexander Stubb joined in, posting a selfie with Anthony Albanese at the COP31 climate summit and confirming to him that the embassy is open.
Three things to know
- The notice, a short video of the northern lights set to a jaunty piano tune, had more than 11 million views on Instagram by Thursday; the embassy's earlier posts had drawn fewer than 100 likes.
- Other embassies and brands piled in, with the Czech embassy noting that Finland's embassy in Prague was open as usual.
- The embassy staged a mock ribbon-cutting to reopen on Wednesday, and Stubb's post with Albanese in Türkiye took the joke to the leaders' level.
Finland’s embassy in Canberra closed for a single day this week, and millions of people around the world noticed.
Earlier this week the embassy posted a brief Instagram notice that it would be closed on Tuesday 10 November for a team planning event. It was an ordinary public service announcement: a video of the northern lights over a cheerful piano tune.
Then the internet decided it was a tragedy.
How did a closure notice go viral?
Nobody can say exactly why. The post passed 11 million views on Instagram and gathered hundreds of thousands of likes, for an account whose previous posts had struggled to reach 100. The comments filled with mock mourning from people who, by their own account, had never thought about the Finnish embassy in Canberra before. “Bad day to be a Finnish embassy in Canberra enthusiast,” one wrote.
Institutions joined the bit. The Czech Republic’s embassy reassured followers that Finland’s embassy in Prague would be open as usual, and the Canberra Raiders, the travel company Contiki and the video game Angry Birds, itself a Finnish creation, also chimed in.
Finland’s ambassador to Australia, Arto Haapea, said people kept telling him Finland had never been so big in the news.
What happened when it reopened?
The embassy treated Wednesday’s reopening as a state occasion, with a tongue-in-cheek ribbon-cutting filmed by the ambassador. Its post spoke of “24 harrowing hours” and “an unprecedented outpouring of solidarity” before announcing that the embassy had officially reopened.
Where does Albanese come in?
On Thursday morning AEDT, Stubb posted a selfie with the Prime Minister on the sidelines of the COP31 climate summit in Türkiye. “I have confirmed to the Prime Minister of Australia Anthony Albanese that the Finnish Embassy in Canberra is open,” he wrote.
Albanese and his office have not publicly responded to the joke.
Why does it matter?
Small countries work hard to be noticed abroad. Finland, a nation of about 5.6 million people, got worldwide attention from a planning day and a piano tune.
It also landed in the same week Albanese was trying to win attention for the Pacific at COP31, where his speech drew criticism at home for not naming fossil fuels. Stubb’s selfie put the Prime Minister in front of the joke’s audience.
How we got here
The key moments that brought this story into focus. Open any moment for detail.
Earlier this weekClosure notice
Finland's embassy in Canberra posts that it will close on Tuesday for a team planning day.
10 November 2026Closed
The embassy shuts for the day as the post spreads worldwide.
11 November 2026Reopened
The embassy marks its reopening with a mock ribbon-cutting.
12 November 2026Stubb joins in
Finland's president posts a selfie with Albanese at COP31, confirming the embassy is open.
What happens next
The embassy is open as normal. COP31 continues in Türkiye, where Albanese and Stubb are among the leaders attending.
Sources
- VNN
VNN never names people who give us information in confidence. How we protect sources and tips.
That is the story in a minute. For the evidence, context and what happens next, switch to the full story.
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Saturday 14 November
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